Sponsorships: Videos that have been financed in whole or in part by a company, without integrating the brand, message, or product directly into the content. Videos where that company or business’s brand, message, or product is included directly in the content and the company has given the creator money or free of charge products to make the video.Įndorsements: Videos created for an advertiser or marketer that contains a message that reflects the opinions, beliefs, or experiences of the creator.Videos created for a company or business in exchange for compensation or free of charge products/services.Videos about a product or service because there's a connection between the creator and the maker of the product or service.What are paid product placements, sponsorships & endorsements? When a video includes paid product placements, endorsements, or sponsorships, you’ll see a disclosure at the beginning of the video when designated by the creator.
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